Adams kids is the UK's leading specialist children's wear retailer with 500 UK distribution outlets and 103 international outlets in the Middle East and Europe. In 2007 Adams kids launched its new brand values with the primary focus on ‘affordable kids fashion.' Bureaux was commissioned to redesign the corporate identity and new store concept to reflect the new brand values. We created "kids love fashion" branding which was rolled out into all stores and in January 2008 a schedule of store refits commenced across the UK and Ireland.
These changes brought success as spring 2008 saw a 25% increase on like for like sales for both boys and girls fashion ranges.
Bureaux worked closely with Adams in the following areas:
- Store design
- Corporate identity
- Logo design
- Web design
- Branding
- Art Direction
- Production
